Our Story.

Willow Collective is your exciting retail destination.  

We’re proud to showcase Australian brands and all things natural

Based in Mudgee, NSW our fashion boutique reflects many of our founder Katy’s values. 

Not only is our founder Katy Henderson a lover of fashion, but she’s also a passionate small business owner. Katy originally purchased her boutique fashion store, back then named Vintage Rose, as she was seeking a lifestyle change. She knows that clothes have the power to transform how you feel about yourself and so with the creation of Willow Collective she made sure to share this knowledge. 

Our aim here at Willow Collective is to provide our customers with clothes that empower them and make them feel special, confident and modern. And you guessed it... Katy actually hand picks every product in our store! 

We understand the need to support local economies and sell home-grown goods. Because of this, Willow Collective is proud to be the first The Kindred Co concept store in Australia, which celebrates lifestyle products from fashion to accessories and homewares. We take pride in offering our lovely customers not only local, but high-quality brands of the latest fashion and trends. 

We are also a friendly team who are always happy to help, or to just have a chat! We take extra measures to ensure our customers have a relaxing and enjoyable experience both in store and online 

Contact us anytime on email at info@willowcollective.com or direct message our Instagram account: @willowcollectivemudgee or our Facebook page @willowcollectivemudgee  

We hope you enjoy browsing! 

Much love, 

Katy & the team x 

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